Cameo Educational required a website which brought together the various brands within their range of products. We wanted to make sure we created a framework which allowed the variety of brands to complement each other, whilst not competing, and to show the product benefits rather than just key features.
Case study: Cameo Education
After our initial briefing meeting, we discussed with the client how the website was to be updated and how additional products could be added at a later stage. It was also critical to consider the various platforms, as we had such a variety of personas.
The nature of the simple logo required a simple design approach, making sure that the individual product had a framework which was not overbearing, especially as each individual product carried their own branding.
“Our new website has brought us more traffic than we
John Edmonds, MD, Cameo Education
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