Cameo Educational required a website which brought together the various brands within their range of products. We wanted to make sure we created a framework which allowed the variety of brands to complement each other, whilst not competing, and to show the product benefits rather than just key features.

After our initial briefing meeting, we discussed with the client how the website was to be updated and how additional products could be added at a later stage. It was also critical to consider the various platforms, as we had such a variety of personas.

The nature of the simple logo required a simple design approach, making sure that the individual product had a framework which was not overbearing, especially as each individual product carried their own branding.